The Chiringuito of El Señor Martín

Reinventing traditional Gastronomy

THE HOW AND WHY

Brand Communications & Marketing
Brand Definition
Consulting
Research
Spaces & Experience

Endorsed by the seal of the gourmet fishmonger "El Señor Martín", it opens in Madrid "El Chiringuito", a frying shop that offers seasonal fish of the best quality on Calle Mayor in Madrid.

An integral Branding project in which concepts of tradition and avant-garde are combined in a carefree way.

Visual identity

VANGUARD AND RUPTURE

The Lord Martin loves The Sea And The Sea loves The Lord Martin. That is why it gives you its best treasures: the freshest fish and seafood. Something that has consolidated its prestige as a gourmet fishmonger wherever it has passed.

Now with his project "El Chiringuito" he seeks to offer the quality of his product in a fresh environment.

THE CHALLENGE

Convert an everyday element in Spanish gastronomy such as fried fish and chiringuitos into a Premium and Avant-garde environment. Mr. Martín put his part with the best raw material. Baud, took care of the entire Identity

Canalla Verbal and Graphic Identity

The communication tone of «El Chiringuito» seeks to promote the most emotional part between people and the sea, summer, and quality fish.

Taking care of the details

A THOROUGH IDENTITY

CREATE A REPLICABLE MODEL

They worked to highlight every detail. We created a replicable model for the expansion of "El Señor Martín" in the form of international franchises

WORKING WITH THE BEST

For the illustrations on the Walls, we worked with the Boa Mistura collective The interior design was carried out together with Marta Banús

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TRANSPARENCY FOR CUSTOMERS

Communication

LAUNCH AND NOTORIETY

ON THE STREETS

For the promotion of El Chiringuito, different activities were developed such as the Food Truck at the Madreat event and different pieces of proximity communication