APPROACH
Mr. Boho was born in 2012 as a result of the creative and entrepreneurial impetus of 4 friends: Daniel, Diego, Eduardo and José. What at first was thought as a small and limited project, today it is already an example of growth and improvement for all fashion firms and start-ups within the Spanish market.
CHALLENGE
On the one hand, a new positioning based on the attitudes of the users who wear it, a brand experience based on efficiency, customer service and intermediaries, a powerful identity that speaks of what the brand is like; recognizable colors for the consumer; a significant art direction for the campaign photographs and a neutral and simple product photography that enhances the sales item and a typography with its own voice.
The main challenge we faced was to absorb the previous identity, leave it devoid of superfluous elements and at the same time try to unify it again so that it was evident that the MR. BOHO was prepared for a new stage with greater aspirations.
An attitude towards life.
"In the photographic section our proposal is based on portraying a certain generation giving importance to their attitude over their environment, profession, lifestyle ... We seek to associate the brand with an attitude towards life beyond a style." Philippe Milton
This same process was carried out through the use of colors that allow us to transmit refreshing, summery and cheerful sensations. The result is a very powerful photographic campaign with high acceptance and great engagement from the target audience.
An immersive and efficient web experience
