Crosantinoputs a new spin on the traditional concept of artisan pastry-making, turning it into a modern-day experience, complete withthe services lacking in the competition thanks to a more fixed business model, all the while being based on a traditional, familiar product that continues to be appealing, liked and convincing.
Being in the mood
With a good product and the know-how neededfor a successfulmarket launch, Crosantino strives to be unique, different and fresh.
Baud has been its strategic partner throughout the brand’s complete development and for all its points of contact.
Expanding the brand
Due to the exponential recognition acquired by product quality and the need for brand expansion, we defined a new strategic approach including the decision to completely change the image, as its roots lie in the quality as opposed to being a brand with which we can interact in the retail environment or through business services.
Taste. Share. Enjoy.
A SOCIAL BRAND
Stemming from the same idea as a brand that’s very active on social media to the product itself (which is for group consumption), the brand is social, active and spontaneous, constantly inviting you to share moments and experiences.
ATTENTION TO DETAIL
We want Crosantino to exist in a new way on all fronts— when purchasing,eating and posting about it. We want to break away from old clichés about the neighbourhood bakery or that franchise only about ovens and artisanal products.
When someone buys a box of Crosantino or a coffee, we want them to do so with a modern, differentiating vibe that make them feel proud.
Surprising and appealing
For Crosantino we have created a personal brand philosophy intended to surprise the public putting a completely different spin on what one would assume a pastry and cake company offers.
A surprising brand in its communication at all points of contact, in its day to day and in its relationship with the customer.
In Store Visuals
Each point of contact, whether it be strategic or tactical, should be equally surprising, employing the brand’s verbal tone.
An innovative space for the sector which broadens the traditional artisanal bakery target, making Crosantino an open and youth-oriented spot in which to share special moments.
FROM A CONCEPT TO REALITY
A turnkey project which we work on from the concept of experiencing these new establishments to their implementation and completion.
MATERIALS AND SENSATIONS
Each material has been carefully selected in order to transmit the new strategic lines.
Carrara marble and oak are two of the main materials employed.
Every detail counts.
Conscious of the fact that our brand should be scalable to a franchise model while still offering something unique, we have meticulously created an experience using furniture exclusively designed and manufactured for Crosantino which is easily configured to grow within different spaces.
After an all-around successful launch, Crosantino is joining forces with Pastelerías Manolo (creators of the famous Manolitos pastries) on a new project which will be revealed in the coming months.