Creating a brand that accompanies families in all their adventures
- Brand Definition
- Product Definition
Families are changing and, with them, so are brands. Today, consumers, expert, demanding and responsible as never before, demand more from the brands with which they are related.
In this context, Chelino takes a step forward to redefine itself as the trusted Baby Care brand for today's families. A more complete range of products, a diversified offer and a brand capable of enhancing your reality are the essential pillars to become the great ally of the whole family.
Laboratories indas, a leading personal care company, has strengthened its commitment to each family in the adventure of parenthood through its commitment to the evolution of the Chelino brand, traditionally very focused on infant diapers.
Strategic development, supported by previous analysis, has given the brand a more inclusive and plural dimension through an approach that addresses family well-being through expert baby care. A proposal that transcends the product to become a comprehensive care experience.