A different betting platform
needs a different branding.
Mediapro wanted to launch a cross betting betting platform, a type of betting that hasn’t been exploited in Spain, where the company acts as a mediator between two users who bet between each other.
The prestigious producer relied on Baud to create its new brand, which although it only has one direct competitor, was introduced into a saturated market where distiction is vital.
The name: Carcaj
A WINNING BET
We based it on the way cross bet users gamble, studied, with precision, with a clear aim. Like the way an archer fires his arrow. That’s how Carcaj sprang up, the place where gamblers meet and find what they need to make their bets. A unique name that broke the rules of the sector by changing the rules of the game, in all senses.
"A case to keep arrows in, which archers used to hang on their backs".
NOT JUST ANOTHER BETTING PLATFORM
For the logo we chose a stencil typography with character, convincing and rebellious, which communicates our personality and our values., For the main colour we chose coral, challenging, fun and alive, just like our betting platform. As a secondary colour we decided on dark blue, more serious and neutral.
EVERYTHING DEPENDS ON THE PLAYER.
For the tagline we chose a short sentence, concise and easy to remember, that speaks directly to the user. Five words that sum up the philosophy and the way of betting on our platform and that helps to explain the brand’s name and fill it with meaning.
A different identity, unique and new, capable of getting the attention of a target who are tired of brands that all look the same.
A potent, innovative brand that works in the field of gambling creating interest and generating users from day one.
A WINNING IMAGE
Apart from the identity, we created the key visuals for Carcaj, applicable on all their communication. A convincing, exciting and versatile. visual language for the brand.
Designs based on the magic of gambling, with a strong presence of corporate colours and bold, challenging copy.
«Carcaj is the betting platform for winners»
Ignacio Arrola, Mediapro Marketing Manager.
FROM THE BRAND TO THE APP
The identity is strategized to adapt to the app and the betting system. A very defined visual design that established the outlines for the website and app, the main points of contact with the target.
LET THE GAME START
For the launch we created a series of challenging, provocative pieces that invited users to bet on Carcaj.
The campaign had a lot of media presence especially in the sports sector, appearing in the press, outdoor, state TV, radio and online.