BAUD

Liceo Capital Advisors

Adding human value to business growth

Comprehensive Brand Creation

    APPROACH

    Liceo Capital Advisors is an independent investment bank that was created to accompany its clients, with empathy and professionalism, in processes that require expert financial advice, such as mergers and acquisitions, divestitures, capital increases, spin-offs and carve- outs, restructurings, and sales of family businesses.

    CHALLENGE

    The financial services sector is highly competitive and accommodates
    to a very wide spectrum of players, large and small, who participate in
    the. Liceo Capital Advisors, aware of this reality, arises to cover a
    own space that responds to the demands of knowledge and proximity of
    Your clients.

    SOLUTION

    We started the creación integral of your brand understanding where their differentiation lay to transform it in ato idea simplea y mightya to make it tangible for your audiences. Human talent for business is that concept that perfectly balances what Liceo Capital Advisors represents, the best professional skills and the highest personal involvement. Because for this brand, financial operations are not only measured by the profit generated but also by the human relationships and personal satisfaction created in the process.

    Creating a brand like Liceo Capital Advisors implied responding to the challenge of how to transfer its highest demands in terms of knowledge and professional vision without forgetting the human value so key in any advisory process. Through careful verbal and visual work, we managed to conceive a speech and a graphic personality that expresses itself in a solid and expert way, while at the same time showing its main asset: the proximity and dedication of its human team.

    Liceo Capital Advisors understands figures, transactions, operations, but also understands people.

    Each application of this brand, from its corporate cards to the complete development of its website, has been worked in detail to balance knowledge and empathy, rigor and closeness, finances and people.

    A brand that stands out for an elegant verbal and visual style that inspires professional solvency and personal understanding.