BAUD

Ascari

From a recognized circuit to a desirable brand

A STORY TO TELL. A COMPANY TO EMPOWER

  • Brand Definition
  • Consulting
  • Research

APPROACH

ASCARI It is the place of reference for lovers of motor racing, and also of life. With a unique location in the world in Ronda, it has 2.000.000 m2 where 5.425 of them are occupied by one of the best automobile circuits in the world and the largest in Spain.

ASCARI needed to remember its origins, it did not transfer its full potential, focusing on the circuit and using resources only linked to the world of motorsport, far removed from its true essence as a "Unique and exclusive in the world" Club. Thus arose the desire of the company to find a better way to connect its history and its value, with its exclusive audiences.

CHALLENGE

ASCARI is marked by the vision of the one who created it. Part of an idea that has remained true to its origins over time, combining a passion for the world of motorsport and a passion for a lifestyle where excellence and naturalness turn the passage of time into moments of pleasure, confidence and well-being. . They turn it into sensations that go beyond those only experienced at 250 km / h.

SOLUTION

Transformation of a historical brand preserving its essence and elevating it to excellence. Rescuing the authenticity of ASCARI, we have worked on a more experiential universe that transports us towards a world of landscapes and sensations, a visual and verbal identity that transmits the quality of an exclusive and aspirational brand.

ASCARI is the place where the motor world harmoniously integrates with an elitist and natural lifestyle, exclusive and close, elegant and discreet.

The most exclusive experience for the enjoyment of the engine and life at the same time

From the beginning, the aspiration of the brand has always been perfection. This is reflected in every detail of one of the best circuits in the world, in sports facilities and a professional team of the highest level always available to the pilot, in an environment as careful as the location, as well as in the treatment of a team expert and close human. This has created a more premium, current and lasting image.