BAUD

Enagas Undertakes

Promoting Intrapreneurship

An entrepreneurship project for an IBEX 35 company

  • Brand Definition

Enagás Emprende is a platform launched in 2015 that channels and develops startups and spin-offs arising in-company.

Enagás trusted Baud for the creation of its new brand in this important internal company project.

Visualizing progress

AN INSPIRING LOGO

Enagás Emprende is characterized by being a dynamic and innovative project, values ​​that we reflect in a logo that, thanks to the wake of the initial, transmits movement and evolution.

A POWERFUL CHROMATIC RANGE

Together with the isotype, the color palette builds a modern, solid and differentiated identity for the new brand that, however, respects the codes of the Enagas matrix.

A careful selection of fonts

ELEGANCE AND CLOSENESS

Two typeface families were chosen that responded to the different communication needs of the brand. One more friendly and rounded and another more serious and corporate.

An image for intrapreneurship

For the creation of the visual universe of the brand we are inspired by digital forms derived from our isotype that help us to build a solid image that transmits innovation and confidence.

Simplifying information

AN ATTRACTIVE AND CLEAR ILLUSTRATIVE CODE

INFOGRAPHIES

In addition, a simple and direct illustrative style was created that helps convey the content and that is framed in the visual code of entrepreneurship and startups.