BAUD

Pullmantur

A new Pullmantur

BRAND REPOSITIONING

  • Brand Definition
  • Consulting
  • Research

Upgrade for today's society

PULLMANTUR CRUISES

Pullmantur is a cruise company that is in a process of change and growth, reaching new audiences and improving its value proposition through new services adapted to the demands of a new generation of "cruise passengers".

A simple and memorable logo

TO SEE MORE THAN 15 MILES

A SCALABLE LOGO

A very functional logo applied to large sizes and scales.

Simplifying the brand

ISOTYPE

Within the rebranding process, work was done on adjusting, stylizing, renewing and simplifying the Pullmantur isotype.

An evocative visual universe

The coast, the textures of the sea, shapes that invite us to cross the oceans….

Layout by Layers

We established different layout systems that enhanced the richness of the brand and its expression in different formats and for different needs.

Visual

The result, a brand with a presence, renewed and rich, capable of propelling a large company like Pullmantur towards a new stage.